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Assesses and analyzes gaps between your current Sales and Marketing implementations and performances versus defined Best Practice Execution Processes
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For your high priority areas, the Organization will need to agree on required actions to improve the implementation and performance of the Sales and Marketing Engine
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Once the Organization has commited to adoption of new framework, the next steps and required resources should be defined
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Gap Analysis Framework is an aggregation of four main categories of Customer Data Management, Marketing Engine, Telesales Engine and Partner Engagements with three cross categories of Systems, Tools and Reporting. A weighted average of the four main categories makes up the total score. Scores in the cross categories will be used to summarize and recommend enhancements.
The assessment will be conducted jointly with your teams in a one day workshop. The team will rate its own performance against a theoretical 'Best Practice' that was defined by Ezy Consulting on a scale of 1-5.
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Gap Analysis |
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Sales & Mktg Playbook |
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Business Efficiency |
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Business Operations |
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How to Reduce Cost and Improve Profit Margin |
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Channel Capacity Analysis |
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How to Improve Business Planning |
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How to Improve Sales Operations |
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Solution Selling Methodology |
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How to Improve Business Value |
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Optimizing Business Model |
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